AI-generated image of tourists in an American city.

The U.S. States That Are Friendlier Than Their Reputation, According To Tourists


September 3, 2026 | Alex Summers

The U.S. States That Are Friendlier Than Their Reputation, According To Tourists


The Welcome Is Warmer Than Expected

Some states get branded rude, cold, standoffish, or downright intimidating long before visitors ever set foot there. Yet reputations built on big-city stereotypes, regional accents, or television rarely tell the whole story. Here are the places where travelers may discover that the welcome is much warmer than the stereotype suggests.

AI-generated image of tourists in an American city.Factinate

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New York

New York may have the toughest reputation of any state on this list, largely because New York City moves at a speed that can look like impatience to outsiders. Yet visitors regularly discover that New Yorkers will give directions, explain the subway, or step in when someone clearly needs help. The friendliness just tends to be practical rather than chatty. Upstate communities can feel entirely different again, with a much slower, more traditionally welcoming atmosphere.

View of the Empire State Building in New York City from the Top of the Rock at 30 Rockefeller Plaza during sunset. The tower was illuminated in green in honor of Climate Week NYC.[1]Dllu, Wikimedia Commons

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New Jersey

New Jersey’s image has been shaped by aggressive-driving jokes, blunt accents, and decades of pop-culture stereotypes. In practice, that bluntness can coexist with plenty of generosity. Locals may tease you while helping you, and visitors to the Shore or smaller towns often encounter a far more relaxed side of the state. Jersey friendliness doesn’t always come wrapped in sweetness, but it’s still friendliness.

Jersey City, New Jersey, U.SDavid Merrett, Wikimedia Commons

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Massachusetts

Boston has such a reputation for brusqueness that Massachusetts routinely performs poorly in perception-based friendliness rankings. Actual visitors seem considerably less bothered: Massachusetts’ own recent visitor research found high satisfaction and strong intentions to return. People may not engage in endless small talk, but they’ll often provide useful advice when asked. Outside Boston, coastal and small-town Massachusetts can feel warmer still.

Boston, MAAjay Suresh from New York, NY, USA, Wikimedia Commons

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Pennsylvania

Philadelphia’s famously combative sports culture tends to dominate Pennsylvania’s reputation, which isn’t entirely fair to either Philadelphia or the rest of the state. Visitors who spend time in neighborhood restaurants, markets, smaller cities, Amish Country, or the state’s mountain communities often find a much more approachable atmosphere. Pennsylvania has even performed relatively well in some traveler-based friendliness rankings despite Philly’s intimidating image.

Ariel view of Pittsburgh, Pennsylvania at Point State Park where the Ohio River begins.Popscreenshot, Wikimedia Commons

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Maine

Mainers aren’t necessarily going to greet every stranger like an old friend, and that reserve sometimes gets mistaken for coldness. Yet Maine ranked among the most welcoming states in a recent Preply survey, which fits the quieter hospitality many travelers encounter in its coastal towns and rural communities. The friendliness tends to be understated: useful directions, conversation when it matters, and people willing to help without making a big production of it.

I took this photo from The Observatory structure atop Munjoy Hill in Portland, Maine.  It is the last known maritime signal tower in the US.  Using a telescope and flags or flares, communication with incoming ships 30 miles (48 km) away was possible.  On Paul VanDerWerf from Brunswick, Maine, USA, Wikimedia Commons

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Washington

The phrase “Seattle Freeze” has become shorthand for the idea that Washington residents are polite but difficult to actually connect with. Yet a 2026 SmartAsset study produced a very different picture, ranking Washington among the country’s ten friendliest states based on time spent socializing, volunteering, and helping others. Visitors may find that Washington friendliness is simply lower-key than the outgoing warmth associated with other regions.

Seattle Skyline view from Queen Anne Hill.Daniel Schwen, Wikimedia Commons

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Oregon

Oregon can inherit some of the same Pacific Northwest stereotypes as Washington: reserved people, established social circles, and a little distance toward newcomers. Actual visitor research paints a warmer picture, with travelers specifically citing friendliness and welcoming behavior among reasons they recommend Oregon. Smaller towns, the coast, outdoor communities, and local businesses can be especially good places to discover that side of the state.

Riverplace Marina on the Willamette River.Tony Webster from Minneapolis, Minnesota, Wikimedia Commons

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California

California gets hit from both directions. Los Angeles is stereotyped as superficial and status-conscious, while San Francisco is sometimes described as detached or unfriendly. But that reduces a state of nearly 40 million people to a handful of clichés. Beach towns, agricultural communities, mountain areas, neighborhood restaurants, and smaller cities can feel remarkably relaxed and approachable, and visitors quickly learn that California has dozens of distinct local cultures.

The skyline of downtown Los Angeles on a summer morning. Los Angeles, California, USABasil D Soufi, Wikimedia Commons

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Illinois

Chicago’s size, traffic, winters, and reputation for big-city bluntness can make Illinois seem more intimidating than it actually is. Chicagoans are famously opinionated, but they’re also accustomed to helping tourists navigate trains, neighborhoods, restaurants, and attractions. Move beyond the city and much of Illinois feels unmistakably Midwestern. Some friendliness studies have placed the state considerably higher than its stereotype would suggest.

500px provided description: Chicago Skyline at dusk taken from Willis Tower Observatory. [#street ,#downtown ,#buildings ,#vacation ,#cityscape ,#long exposure ,#holiday ,#lake michigan ,#Travel ,#City ,#USA ,#Chicago ,#Skyline ,#Illinois ,#America ,#SkysJesse Collins, Wikimedia Commons

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Michigan

Detroit’s troubled reputation has overshadowed much of Michigan for decades, but travelers who actually spend time there often encounter tremendous local pride and an eagerness to show visitors another side of the city. Elsewhere, Great Lakes vacation towns and smaller communities can feel thoroughly Midwestern. Michigan also scored strongly for socializing in SmartAsset’s 2026 friendliness study, placing it within the national top 20 overall.

Blue Cross Blue Shield of Michigan's Detroit Tower building in the heart of Detroit.A Healthier Michigan from Detroit, United States, Wikimedia Commons

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Nevada

Las Vegas can feel transactional because so much of the visitor experience revolves around casinos, hotels, nightlife, and people working for tips. That doesn’t make Nevada unfriendly. Hospitality is one of the state’s signature industries, and travelers who venture beyond the Strip often find a noticeably different atmosphere. Reno, mountain communities, desert towns, and outdoor recreation areas can feel far more neighborly than Nevada’s casino stereotype suggests.

Throwback to September, 2013Trevor Bexon, Wikimedia Commons

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Alaska

Alaska’s distance, weather, and fierce culture of self-reliance can make it seem like a place where newcomers are expected to fend for themselves. Yet tourism is enormously important to many Alaskan communities, and locals are accustomed to answering visitors’ questions about places that genuinely require local knowledge. In Juneau visitor research, friendly and efficient service has scored particularly well. Helpfulness in Alaska can also be extremely practical when conditions turn difficult.

The skyline of downtown Anchorage, Alaska. Home to 291,247 residents, it's the largest city in Alaska and contains nearly 40 percent of the state's population.Quintin Soloviev, Wikimedia Commons

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Florida

Florida’s national reputation is complicated by everything from spring-break chaos to endless “Florida Man” headlines. For tourists, however, it’s one of the country’s most experienced hospitality environments. Step away from the most frantic attractions and Florida also offers beach towns, retirement communities, historic districts, and smaller Gulf Coast destinations where casual conversation comes easily. The Sunshine State is far more socially varied than its memes suggest.

St. Petersburg, Florida skyline just before sunriseAndrew Heneen, Wikimedia Commons

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Texas

Texas doesn’t exactly suffer from a universally unfriendly reputation, but its larger-than-life politics, enormous cities, and swagger can intimidate outsiders. On friendliness surveys, however, Texas regularly performs extremely well and has ranked near the top in traveler-based assessments. The familiar idea of Texas hospitality still has some substance behind it, particularly in smaller communities where conversation with strangers remains perfectly normal.

Skyline of the Houston, TX downtown district. The photo was taken from the west, over Buffalo Bayou.David Daniel Turner, Wikimedia Commons

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Arizona

Arizona can seem harsh before visitors even meet anybody. The desert landscape, enormous distances, and sometimes transient feel of its biggest metro areas don’t immediately suggest cozy small-town hospitality. Yet visitor research in parts of Arizona has rated the friendliness of local merchants and service providers highly. Tourist towns and outdoor communities also tend to be accustomed to helping travelers navigate an unfamiliar environment.

View of Phoenix skyline from the zoo. Taken 2004-02-16. 
Source: http://pdphoto.org/PictureDetail.php?mat=pdef&pg=7954The original uploader was Black-Velvet at English Wikipedia., Wikimedia Commons

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West Virginia

West Virginia carries economic and cultural stereotypes that can cause outsiders to arrive with completely the wrong expectations. One recent friendliness study found something especially interesting: West Virginians spent more time helping people outside their own households than residents of any other state measured. Travelers passing through mountain towns can encounter exactly that practical, neighborly culture, where helping somebody out still carries real weight.

w:Clarksburg, West Virginia as viewed from the east on Main StreetTim Kiser (w:User:Malepheasant), Wikimedia Commons

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Kentucky

Kentucky sits at a cultural crossroads between the South, Appalachia, and the Midwest, and its friendliness can reflect all three. Visitors may encounter the familiar Southern habit of conversations with strangers without the more performative side of “Southern hospitality.” Tourism organizations across the state lean heavily into welcoming communities, and places such as western Kentucky, bourbon country, and smaller Appalachian towns can feel surprisingly personal to outsiders.

Covington skyline viewed from Devou Park with the Ohio River on the left.EEJCC, Wikimedia Commons

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Mississippi

Mississippi’s difficult history and persistent national stereotypes sometimes overshadow what visitors actually experience day to day. Traveler-based friendliness rankings have often placed it around the middle or upper-middle of the country rather than near the bottom. Southern conversational habits remain strong, and visitors may find strangers much more willing to chat, offer recommendations, or ask where they’re from than they expected.

Gulfport, MississippiWeaponizingArchitecture, Wikimedia Commons

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Connecticut

Connecticut tends to get stereotyped as wealthy, buttoned-up, and reserved, particularly because of its commuter towns and proximity to New York. That reserve isn’t necessarily hostility. Travelers exploring Mystic, the Litchfield Hills, shoreline communities, or smaller New England towns may encounter politeness without excessive familiarity. Connecticut has also been seeing strong tourism growth, suggesting plenty of travelers are finding more to like than its aloof reputation implies.

The skyline of Hartford, Connecticut's capital city with a population of 121,000. Taken on October 31, 2025Quintin Soloviev, Wikimedia Commons

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New Hampshire

“Live Free or Die” can make New Hampshire sound like a state populated entirely by people who would prefer everyone else to leave them alone. The reality is more nuanced. New Hampshire’s tourism office explicitly markets the state to international visitors as friendly and welcoming, and its small towns and outdoor communities depend heavily on repeat tourism. The welcome may be understated, but that’s often the New England way.

Manchester, New Hampshire skylineQuintin Soloviev, Wikimedia Commons

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Sources: 1, 2, 3


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