Once A Quiet Southern Town, Bentonville Is Now The Beating Heart Of America’s Outdoor Culture

Once A Quiet Southern Town, Bentonville Is Now The Beating Heart Of America’s Outdoor Culture


November 6, 2025 | Alex Summers

Once A Quiet Southern Town, Bentonville Is Now The Beating Heart Of America’s Outdoor Culture


Ozark Dreamscape Awaits

Bike wheels spin through fallen leaves as riders explore pristine trails. Bentonville wasn't always an outdoor enthusiast's dream. The change happened gradually. Now this Arkansas gem draws adventurers seeking vibrant autumn colors.

Sam Walton

Advertisement

Historic Roots

Before becoming a mountain biking mecca, Bentonville was established in 1837 with just 30 residents and named after Missouri Senator Thomas Hart Benton. The Civil War devastated the small settlement when both Union and Confederate forces burned most buildings, including the courthouse. 

File:Senator Thomas Hart Benton at National Portrait Gallery IMG 4408.JPGFerdinand Thomas Lee Boyle, Wikimedia Commons

Advertisement

Walmart Origin

The change of Bentonville began in 1950 when Sam Walton purchased the Harrison Variety Store on the town square. Completely remodeling the building, Walton opened "Walton's 5 and 10 Variety Store" on March 18, 1951, laying the foundation for what would become the world's largest retailer. 

File:Walmart exterior.jpgSven, Wikimedia Commons

Advertisement

Economic Shift

Sam Walton established Walmart's distribution center and corporate headquarters in Bentonville in 1970. The population at the time was only around 5,000 residents. Walmart's phenomenal growth throughout the 1980s and 1990s changed the local economy, topping the Fortune 500 list by 2002. 

File:Sam Walton (1992).jpgPhoto credit: George Bush Presidential Library and Museum, Wikimedia Commons

Advertisement

Population Boom

Bentonville's population growth tells the story of Walmart's influence: from just 2,942 residents in 1950 to 11,000 in 1990, and now over 54,000 according to the 2020 census. This represents a staggering 53.4% growth rate between 2010 and 2020.

File:Walmart home office (14286313202).jpgJo Naylor from Villisca, Iowa, USA, Wikimedia Commons

Advertisement

Walton Vision

The Walton Family Foundation has invested hundreds of millions of dollars in transforming Bentonville, issuing approximately $575 million in annual grants, with half dedicated to the development of Northwest Arkansas. Alice Walton redirected the foundation's focus toward Bentonville's revitalization in 2005.

File:Walton's Five and Dime store, Bentonville, Arkansas.jpgUser Bobak on en.wikipedia, Wikimedia Commons

Advertisement

Cultural Revolution

What began with Alice Walton's $1.2 billion investment in Crystal Bridges Museum of American Art has expanded into a complete cultural renaissance. The Momentary, a contemporary art space that opened in 2020, converted a former cheese factory into a vibrant venue for visual arts, performing arts, and culinary experiences. 

File:Alice Walton portrait.jpgStephen Ironside, Wikimedia Commons

Advertisement

Crystal Bridges

Opened in 2011 on 120 acres of Ozark forest, Crystal Bridges Museum of American Art represents the single most transformative cultural investment in Bentonville's history. Designed by architect Moshe Safdie, the museum's glass-and-wood structures curve around two creek-fed ponds, creating a striking harmony between nature and architecture. 

File:Crystal Bridges Museum of American Art--2012-04-12.jpgCharvex, Wikimedia Commons

Advertisement

Downtown Revival

The red and gold-leaved trees that fringe Bentonville's compact, walkable town square mark the heart of the city's revival. Once dominated by Walton's original five-and-dime (now the Walmart Museum), the square has evolved into a vibrant district filled with locally owned businesses.

File:Downtown Bentonville, AR.jpgBrandonrush, Wikimedia Commons

Advertisement

Outdoor Investment

Northwest Arkansas possessed natural advantages for outdoor recreation, with its rolling Ozark topography, moderate four-season climate, and abundant tree cover. Since 2015, the family foundation has invested over $74 million in developing trail systems and bike infrastructure throughout the region. 

File:Buffalo national river steel creek overlook.jpgJasari, Wikimedia Commons

Advertisement

Trail Development

Bentonville's trail system has exploded from almost nothing in 2006 to nearly 70 miles of trails within the city limits today, all connected to a broader 400-mile network throughout Northwest Arkansas. The city's Parks and Recreation department has 28 miles of award-winning mountain bike trails.

File:Crystal Bridges Trail.jpgBrandonrush, Wikimedia Commons

Advertisement

Mountain Capital

That audacious nickname "Mountain Bike Capital of the World" has become Bentonville's proud moniker, backed by substantial investment and enthusiastic community support. This title wasn't achieved overnight, but through the strategic development of diverse trail systems catering to riders of all skill levels. 

File:Ouachita Mountains in Arkansas.JPGTammo2011, Wikimedia Commons

Advertisement

Slaughter Pen

Among Bentonville's most beloved trail systems, Slaughter Pen Hollow offers over 40 miles of primarily single-track trails. The well-maintained network is consistently rated among the best in Northwest Arkansas, drawing mountain bikers from across the country. 

File:Bentonville, Virginia - panoramio (2).jpgIdawriter, Wikimedia Commons

Advertisement

Razorback Greenway

This 64-kilometer multi-use path forms the backbone of Northwest Arkansas's trail system, connecting Bentonville's town square with Fayetteville and four other communities. Unlike mountain bike trails, the primarily paved Greenway provides accessible recreation for walkers, runners, and cyclists of all abilities.

File:Trail along Lake Fayetteville looking south.jpgBrandonrush, Wikimedia Commons

Advertisement

Coler Preserve

The environment at Coler Mountain Bike Preserve perfectly shows how Bentonville has reimagined outdoor recreation. Spanning over 17 miles of trails through beautiful Ozark terrain, this purpose-built mountain bike sanctuary features everything from flowing downhill runs to technical rock features. 

File:Knob lick view-26aug06.jpgWikipedian Kbh3rd, Wikimedia Commons

Advertisement

Bike Paradise

Beyond mountain biking, protected bike lanes throughout town connect residential areas with downtown businesses, schools, and cultural attractions. Electric bikes and adaptive cycling equipment are readily available from local rental companies, making the trails accessible to riders of all ability levels. 

File:Ozark Trail - Goggins Mtn 20130511 1.jpgKbh3rd, Wikimedia Commons

Advertisement

Hiking Network

Though cycling dominates the outdoor conversation, Bentonville delivers superb hiking experiences through its varied terrain. AllTrails.com lists 44 scenic trails in the Bentonville area, including 28 rated as easy and perfect for families. The Crystal Bridges Trail serves as a paved one-mile route.

 AllTrailsBackpackingAndy, Wikimedia Commons

Advertisement

Ozark Beauty

Situated on a plateau among rolling, densely forested hills, the region displays distinctive limestone bluffs, cascading waterfalls, and crystal-clear springs. Crystal Bridges' grounds showcase this natural beauty with a spring that bubbles up from the ground at 52 to 54°F, producing over 100 gallons per minute. 

File:Ozark scenery.jpgThumYorky, Wikimedia Commons

Advertisement

Autumn Colors

Fall converts Bentonville into a kaleidoscope of red, orange, and golden hues as the dense Ozark forests display their seasonal shift. The timing couldn't be better for outdoor enthusiasts—autumn brings cooler temperatures ideal for hiking and biking, with highs generally in the 60s or 70s Fahrenheit.

File:Bentonville High2.JPGMilesdap, Wikimedia Commons

Advertisement

Four Seasons

Unlike some destinations that shine in just one season, Bentonville has year-round recreational opportunities thanks to its moderate climate. Winters are mostly mild with occasional snow that rarely disrupts activities for long, while spring brings wildflower displays along the forest trails, particularly at Coler Preserve.

Chase R.  SmithChase R. Smith, Pexels

Advertisement

Art Trail

Walking beneath a 30-foot-high spider sculpture by artist Louise Bourgeois, admiring a bronze pig named "Stella," or watching wind move the stainless steel spheres of Yayoi Kusama's "Narcissus Garden" across a pond, here visitors get to experience world-class art in a natural setting. 

File:Inhotim yayoi kusama 01.jpgmishmoshimoshi from sao paulo, brasil, Wikimedia Commons

Advertisement

Family Destination

Families visiting Bentonville discover a rare combination of outdoor adventures and kid-friendly attractions. The Scott Family Amazeum offers hands-on science and art exhibits where children can burn energy on rainy days. Crystal Bridges' studio provides daily craft activities inspired by the museum collection.

File:Amazeum Building.jpgAmazeum, Wikimedia Commons

Advertisement

Local Cuisine

After a day on the trails, Bentonville's culinary scene serves surprising sophistication for a city of its size. James Beard-nominated chefs have established restaurants featuring everything from elevated Southern cuisine to authentic Mexican street food. Yeyo's Mexican eatery draws crowds for its farm-to-table tacos.

File:James Beard in a kitchen, 1968.jpgCharles O'Rear, Los Angeles Times, Wikimedia Commons

Advertisement

Community Design

Protected bike paths connect residential neighborhoods to schools, reducing morning traffic while promoting healthy habits. The Ledger, a six-story building featuring switchback ramps reminiscent of mountain bike trails, allows cyclists to ride to the rooftop for amazing views of downtown.

File:Terry Block Building.jpgBrandonrush, Wikimedia Commons

Advertisement

Tourism Growth

Previously, visitors came primarily for Walmart business, typically staying only during weekdays. Today's tourists include mountain biking enthusiasts, art lovers, foodies, and families seeking active vacations, often extending their stays through weekends. Hotel occupancy has stabilized across the week rather than showing dramatic business-driven fluctuations.

File:Crystal Bridges Museum of American Art main hall.jpgEEJCC, Wikimedia Commons

Advertisement

READ MORE

Solving America's Oldest Unsolved Murder

Jamestown is known as the site of the first English settlement in the United States, but did you know it was the site of America's first unsolved murder? Until recently, when scientists cracked the case of the 1624 death of a young man named George Harrison.
May 1, 2025 Jack Hawkins
Internalfb Image

Things You Didn't Know About The Great Pyramid Of Giza

You know the Great Pyramid—it's in nearly every history book. But behind those huge blocks lies a story packed with scientific secrets. What do air vents and starlight have in common? More than you think.
May 1, 2025 Alex Summers
Travel Scams

15 Travel Scams No One Talks About—And How To Outsmart Them

Unveil the hidden travel scams lurking beneath the surface with our guide to the top 15 schemes you need to be aware of. Arm yourself with expert tips on how to outsmart these scams and safeguard your adventures for worry-free travels.
May 1, 2024 Marlon Wright
Kayapo-Internal

The Kayapo People, Guardians Of The Amazon

Uncover the fascinating traditions, vibrant rituals, and sustainable way of life that define the Kayapo people. Gain insights into their deep connection with the Amazon rainforest and the challenges they face in the modern world. Explore the resilience and unique customs of the Kayapo people as we take you on a journey through their history, art, and environmental advocacy.
March 1, 2024 Kaddy Gibson

Unsettling Facts About Medieval Beliefs

The Medieval Ages were a fascinating era—it was also a time where people believed some bizarre and disgusting things, especially when it came to medicine.
March 1, 2024 Christine Tran