Euro Favs
Europeans dream about America long before they land here—wide-open highways, movie skylines, and that big-sky sense of freedom. But when they finally visit, some states just hit different. Based on tourism data, social media chatter, and what European travelers actually say, here’s how the 50 states stack up (well, the top 25)—from the quietly charming to the absolutely unforgettable.
25: Kentucky
Europeans who venture beyond the coasts often fall for Kentucky’s rolling hills, bourbon distilleries, and small-town friendliness. The state’s horse culture and bluegrass music add an unmistakable Americana vibe. It’s less touristy than Tennessee but offers the same Southern flavor with a welcoming, laid-back charm.
Peter Fitzgerald, Wikimedia Commons
24: Mississippi
Mississippi often surprises visitors from Europe. Its mix of river towns, blues history, and friendly locals offers a slower, more genuine experience of America. Travelers who visit for its music roots and small-town culture say it feels warm, personal, and authentic—without the crowds or tourist traps.
23: West Virginia
Europeans who love hiking and scenic drives find a lot to like in West Virginia. The Appalachian Mountains, forested valleys, and small historic towns make it a perfect outdoor stop. It’s not a big international destination yet, but travelers who go there call it one of America’s most underrated states.
Christ School, Wikimedia Commons
22: Arkansas
Arkansas isn’t flashy, but that’s all part of its charm. You got the Ozark Mountains, clear lakes, and relaxed pace, which all draw in nature lovers looking for something quieter. Europeans who explore it describe it as peaceful, easy to navigate, and refreshingly down-to-earth.
21: Nebraska
Nebraska gets noticed by Europeans who want to see the “real” American Midwest. Its wide-open spaces, small towns, and local diners deliver that postcard image of rural life. Visitors often say it’s friendlier and more scenic than they expected—simple, calm, and welcoming.
Hanyou23, CC BY-SA 4.0, Wikimedia Commons
20: Iowa
Iowa’s appeal lies in its everyday charm. European travelers enjoy its neat towns, family-run restaurants, and surprisingly good festivals. It’s not a state of major attractions—but it gives visitors a look at ordinary American life in the best way possible.
Grindstone Media Grp, Adobe Stock
19: Maine
Maine feels familiar to many Europeans. Its rocky coastlines, small harbors, and seafood spots remind them of home—just with bigger forests and friendlier weather. From lighthouses to lobster rolls, it’s a favorite for those seeking a relaxing, scenic stop.
Bd2media, CC BY-SA 4.0, Wikimedia Commons
18: Nevada
Las Vegas is the main draw, but Europeans quickly realize Nevada has much more to offer. Red Rock Canyon, Lake Tahoe, and the desert landscapes make it ideal for road trips. Many travelers like the contrast—bright city lights one day, total quiet the next.
17: Louisiana
For Europeans, Louisiana feels cultural and historic in all the right ways. New Orleans is a big favorite thanks to its music, food, and French influence. The mix of Cajun, Creole, and Southern traditions gives it a character that feels both unique and familiar.
16: Oregon
Oregon wins over European travelers who like art, food, and the outdoors. Portland’s creativity, local markets, and nearby coastlines make it easy to love. The state’s national parks and waterfalls also appeal to visitors who want nature without heavy crowds.
15: Michigan
Europeans who visit Michigan are often surprised by how much water and greenery they find. The Great Lakes, charming small towns, and Detroit’s growing arts scene give it a nice balance of nature and culture. It’s clean, relaxed, and a great summer stop.
Michael Barera, Wikimedia Commons
14: Washington
Washington has a lot in common with northern Europe—rain, forests, and great coffee. Seattle’s mix of tech, art, and outdoor access makes it popular with younger travelers. From Mount Rainier to the San Juan Islands, it’s an easy place to explore without going too far off the grid.
13: Colorado
It shouldn't surprise anyone that Europeans who love hiking, skiing, and scenic drives usually rank Colorado high on their list. The Rocky Mountains offer amazing views year-round, and cities like Denver and Boulder add good food and a laid-back vibe to the mix. It’s one of the best states for combining nature with comfort.
James St. John, Wikimedia Commons
12: Illinois
Chicago makes Illinois a big hit among Europeans. Its architecture, live music, and Lake Michigan waterfront feel world-class but less overwhelming than New York. Travelers also enjoy exploring smaller towns along Route 66 for that classic Americana experience.
TheWxResearcher, Wikimedia Commons
11: Pennsylvania
Pennsylvania checks a whole bunch of boxes for European visitors. Philadelphia’s historic landmarks are a must-visit and the Amish Country’s simplicity are a touristic counter-balance that many enjoy as well. The state’s mix of old and new gives travelers a fun and interesting snapshot of America’s history and culture.
Difference engine, Wikimedia Commons
10: Georgia
Georgia blends city energy and Southern charm. Europeans love Atlanta’s music scene, film studios, and great restaurants, while Savannah’s tree-lined streets and old homes show a slower, more romantic side of the South. The variety makes it easy to enjoy.
9: North Carolina
North Carolina’s balance of beaches, mountains, and mid-sized cities makes it a crowd-pleaser. European travelers like how easy it is to road-trip here—from the Blue Ridge Parkway to the Outer Banks. It’s scenic without being overrun by tourists.
8: Arizona
Arizona delivers exactly what Europeans imagine when they think of the American West. The Grand Canyon, red rock deserts, and cactus-filled landscapes are a photographer’s dream. It’s a top pick for road-trippers and anyone looking for classic “big America” views.
7: Massachusetts
Massachusetts has major European appeal. Boston’s walkable layout, old architecture, and university atmosphere make it feel familiar, while Cape Cod and the fall foliage add pure New England beauty. It’s cultural, comfortable, and full of history—without the stress of larger cities.
6: Texas
Texas is larger than life—and Europeans are fascinated by it. From Austin’s live music and barbecue to San Antonio’s riverfront and Houston’s museums, the state is surprisingly diverse. Visitors often say it’s both friendlier and more modern than they expected.
Michael Barera, Wikimedia Commons
5: Hawaii
For Europeans, Hawaii feels like paradise with a U.S. twist. The beaches, volcanoes, and island culture are unforgettable, and it’s often considered a dream honeymoon spot. Even though it’s far away, it consistently ranks as one of the most desired American destinations.
4: Alaska
Alaska is a favorite for adventurous travelers. Europeans come for the wildlife, glaciers, and sense of untouched wilderness. Cruises and national-park tours make it easier to explore than many expect, and the sheer scale of the scenery leaves a lasting impression on anyone who visits the 49th state.
National Park Service, Alaska Region, Wikimedia Commons
3: Florida
Florida’s mix of sunshine, beaches, and theme parks makes it one of the most popular U.S. destinations for Europeans. Families love Orlando, while younger visitors head to Miami and the Keys. It’s fun, easy, and always feels like vacation.
2: New York
New York is usually the first stop for European travelers—and it rarely disappoints. Between the museums, shopping, Broadway shows, and iconic skyline, it’s everything they’ve imagined from movies and TV. It’s busy, exciting, and endlessly walkable.
1: California
California takes the crown as the ultimate American destination for Europeans. From world-famous cities to national parks, it’s pretty much a perfect blend of adventure and lifestyle. Whether you’re road-tripping the coast, exploring wine country, or spotting celebrities in L.A., California has it all—and that’s why Europeans keep coming back.
Eric Hossinger, Wikimedia Commons
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